Psychographic intelligence · Strategy · Content
We research the emotional, psychological and cultural patterns beneath your market, then turn them into strategy and content that converts. More sales, more reach, more impact.
Research footprint
consumer instances analysed
countries
UAE · Saudi Arabia · India · Indonesia · Singapore · Thailand · United Kingdom · Georgia · Kenya · Rwanda · United States · Philippines · Malaysia · Japan
Most research tells you what people say. Some tells you how they feel. We go one layer further, to the needs and cultural patterns driving both, and track how they change over time.
The result is a clearer, more human picture of your market: what matters to people, what is shifting, what is behind the shift, and where you can meaningfully connect. That tells you what will make people buy, so your budget goes where it converts.
Reviews, captions, comments and conversation at scale. Positive, negative, neutral.
Root and complex emotional states: relief, ambivalence, awe, bittersweet acceptance.
The underlying need each emotion signals, the identity it expresses, and the cultural meaning around it.
Our methodology is complex.
The output isn't.
Three stages that build on each other. Start with the research alone, or let us carry it all the way through to what your audience sees and buys.
Large-scale listening combined with cultural and emotional interpretation, delivered as findings your whole team can read.
You know what makes your market buy before you spend on marketing.
We translate findings into positioning, messaging and a content plan built around the moments that move your audience.
Messaging that turns attention into enquiries and orders.
One team from insight to execution, so the strategy survives contact with the real world.
Content measured on sales and enquiries, not just likes.
The three steps above, deployed for real clients across ethical retail, hospitality, food and beverage and agriculture. Clients are anonymised. The findings are theirs, the method is ours.
Full service case study · Fair-trade wholesale brand · Impact enterprise
A fair-trade wholesale brand supplies natural grocery and specialty stores with ethically made eco goods, from natural-fibre brushes to hand-felted wool and upcycled textiles. Every product creates good jobs for artisans across South Asia. But retail buyers feared dead stock, and shoppers assumed eco meant low quality. We found out why, then built the brand, the plan and the content to get the range stocked, sold and reordered.
What makes buyers and shoppers trust a product, buy it, or walk away.
If my staff has to explain it every time, it's not scalable.Retail buyer
They got a research report and five findings to build on.
Earth tones from the materials and clean type that shows quality instead of claiming it.
pot scrubber
Outfit · headlinesFor baked-on pans and trays.
Fraunces · bodyThey got brand identity, typography and messaging guidelines.
Calm the fear first, prove the quality next, bring in delight once stockists are selling.
Goal
Be the safe bet on the shelf, and win the reorder.
Body brush: what it doesInstagram
Why a set outsells one productLinkedIn
One range. One shelf.Stockist email
Fibre close-up reelInstagram
They got a strategy and content calendar, measured on sell-through and reorders.
Photography, posts and emails built to convert: what it does first, then a clear next step to buy.
The body brush. Natural fibre, with a loop to hang it dry.
A shelf that sells itself.
See the full rangeThey got product photography, social posts, emails and templates for their team.
Want research that shows up in your sales?
Book a call →Hospitality · Global client
The question wasn't simply what guests enjoyed, but why certain experiences stayed with them long after they left. We analysed the language, emotions and motivations of 75,000 individuals across selected markets, then turned those insights into an emotionally led creative approach. The campaign spoke to how a stay would feel, not just what it offered.
booking platform engagement
campaign-driven enquiries and bookings
The brand films were shot alongside stills and cut into vertical and short formats. Unused footage from the hero films became four months of scheduled email and social content, stretching the gap between major shoots.
Research at a glance
Some experiences begin becoming memories before they're over.
The emotional journey begins long before arrival.
The emotions around departure can deepen attachment rather than diminish it.
Longing, melancholy and reflection can be part of a meaningful experience.
They take away what it made them feel.
The emotional notes the campaign was built around
The anticipation of entering somewhere new, with comfort and belonging beginning to take shape.
The landscape shifts the experience from seeing somewhere beautiful to feeling connected to something larger.
Connection and authenticity emerge, alongside the poignancy of experiencing somewhere that is not entirely yours.
Wellness becomes less about treatment and more about feeling restored, capable and changed.
Leaving introduces a sense of loss, but that loss can be part of what makes the experience memorable.
As the day quietens, the experience becomes more introspective and begins to turn into memory.
Explore the interactive research
A multi-million-dollar specialty roaster and café business wanted to take its expertise into ready-to-drink coffee. We decoded what coffee signals across Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE, and who to speak to.
Explore the interactive research
We mapped how farmers experience risk, trust institutions and make decisions when livelihoods and animals are at stake.
Any system designed to support farmers must first acknowledge their emotional reality.
Selected outcomes
Market penetration above target
Rural veterinary care
Identified a negative brand association created by the organisation's role in treating animals at the end of their lives, revealing an opportunity to reposition communication around earlier intervention and preventative care.
YouTube identified as a new channel. Farmers were using it as a self-service search tool, opening a new communication route and a stronger presence ahead of competing providers.
Growth above forecast
Wellness food & beverage brand
Identified the anxieties shaping the category, alongside underserved niches and regions where the brand's offering could resonate.
Rubbish cleared
Climate change NGO
Used social media data and a trained neural network to map and prioritise locations for intervention, so the organisation could deploy resources more effectively.
In business as mission, sales are what fund the mission, and guessing what your market wants is expensive. We help you build trust with the people you're called to serve, then turn that trust into customers, orders and growth.
Book a 30-minute conversation. Tell us who you want to reach and what you need to sell, and we'll tell you what we'd look for first.
Heard about us at OPEN Expo? Mention it when you book.
